The new movie trailer was released to many filmgoers as a recent preview in the theaters and presented to the rest (also those of us ripped off by our local multiplex!) via the internet. There's no doubt that this is a bright, flashy action film. But does it complement the catchphrase of the original voyages from which it takes a name?

There is certainly lots of "space" in the trailer, crowded with ships like space often isn't (except in that other franchise). There are a few fleeting moments of the ship we are told is NCC-1701 but no lovely lingering glances at the star(ship) of the show. There don't appear to be any "strange new worlds," no "new life or new civilizations," and for boldly going the action doesn't seem to drift far from what we already know, opting instead for the overexposed time travel trope which as a rule always disappoints in story-telling (Trek having only a few exceptions).

Clearly the trailer was not marketed directly to those imagining the final frontier. It begins with a car chase scene at a glance indistinguishable from modern day productions. (How best to represent a classic television series figuratively driven over a cliff? Do it with a classic automobile, dressed in red no less!) Whereas Star Trek is proud of a reputation with no cute kids or robots, the trailer begins with both, then lots of action, lots of flash, lots of skin to draw in the kids. Might be fun to watch, but as "Star Trek?"

Someone must be listening. Close on the tail of the original trailer is the "reboot" version, featuring Leonard Nimoy in a fur coat sporting the famous Vulcan hand salute and issuing his character's famous phrase. It probably helps to have a familiar face attached to calm any agitation over unfamiliar elements. (For now I won't even get into building a ship on the ground in Iowa instead of in orbit over San Franscisco.)

I am thankful for the new film. I am thankful for the new trailer(s). I am thankful Paramount opted to do something - anything! - with the property rather than let "Nemesis" serve as swan song. I feel for Abrams, thrust into a whirlwind of which he was never a fan ("I didn't get it"). I expect he has done his professional best with material that by his own admission always exceeded his intellectual grasp. But whether it serves to attract new fans or divide the old will be seen at the box office.